In a stunning weekend upset, Netflix’s animated hit KPop Demon Hunters seized the box office crown, earning a massive $18 million to $20 million. The film, which debuted on the streaming platform in June, achieved this feat through a special two-day sing-along event, proving that a non-traditional release can find massive success. It handily beat the projected frontrunner, Weapons, which took in $15.6 million.
The film’s journey to the top of the box office charts is a story of modern media success. It first became a global sensation on Netflix, climbing the ranks to become the service’s second-most-viewed movie ever. Its music became a phenomenon in its own right, with several tracks from the soundtrack dominating the Billboard Hot 100 and fueling fan passion.
This passion was on full display at the 1,700 theaters that hosted the sing-along event. Reports indicate that an incredible 1,150 screenings were sold out as fans flocked to participate in the immersive experience. While AMC Theaters refused to screen the film, other major chains like Regal and Cinemark recognized the opportunity and reaped the benefits of the high demand.
The film’s plot centers on the K-pop girl group Huntr/x, who lead a double life protecting their fans from supernatural threats. This creative concept, combined with its box office success, has been hailed by Netflix as a testament to its focus on “strong new tales,” providing a memorable highlight in a summer movie season that has otherwise struggled to meet expectations.